There's a saying in sales, “the best way to sell something is to look someone in the eyes and shake their hand.” The reason this is so effective because you are making a personal connection and establishing trust.
More recently the next best thing would be a video featuring someone that matches your customers demographic, because they are similar and relatable to the community viewing the video and are there to help that viewer out.
If done correctly a video can be a trusted source helping to solve whatever problems your viewer is looking to resolve.
Forrester Research just published a study that said if a picture is worth a 1000 words than a video is worth 1.8 million!
The truth is videos have just recently been a viable online option. Until a few years ago internet bandwidth was just too slow, and it was way too cost prohibitive to produce videos.
But now with advances in technology and increased internet speeds it is not only a good option but rapidly becoming a necessity.
Most folks are just figuring out that they can have cost effective product and marketing videos made for them. It’s becoming increasingly apparent the 1st ones to the gate implementing product videos and video ads are going to win the race!
Did you know by 2019 80% percent of the world's internet traffic will be video!? – Cisco
People who watch a product video on average are 85% more likely to buy than a regular sales page! – Internet Retailer
And you should be amazed to discover almost half of all video content on the internet is viewed on mobile!
- Video is the next best thing to actually making a personal connection.
- Video viewership is increasing exponentially every year.
- A huge portion of viewers watch video via mobile devices so plan your video strategy accordingly.
And most importantly a video marketing strategy is steadily becoming standard practice, and first implementers are winning the game, so you need to start your video marketing strategy before your competition does.
Are you ready to start increasing sales and conversions using video? Schedule a time to chat with us. We never try to sell you, we just answer all your questions and let our videos and pricing sell themselves!
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